Generate Leads

Convert Engagement Into Sales


With insightful data we determine where consumers are in their purchasing journey. Through an ongoing engagement approach, customized communication streams build trust, stimulate interest, influence purchase behaviour and conquest sales. All within a system that is traceable, measurable and focused.

Converting data into sales is a sophisticated process. Fueled by the data we capture at your shows, events and online, our staff deploys a timely, multi-tiered campaign aligned to each consumer’s data profile. Nurturing your consumers through the sales cycle, we deliver highly qualified, closable leads to your sales people.

Lead Qualification and Nurturing

Having captured and nurtured over 1 million consumer profiles we have uncovered key attributes that help determine who are ready to buy, who are in the consideration stage, and who are just poking around. We engage consumers from the point of data capture, staying in close contact over a period of time. Their moves and responses are tracked using our Hot Lead Filtering™ and Lead Nurturing System™ until behavioural clues and direct feedback indicate when these consumers can truly be considered “hot leads”.

Data Capture Surveys and Contests

By engaging consumers after we have captured their data, we demonstrate our commitment to building a relationship, even when they are not quite ready to buy. Leveraging the data with the right balance of timing, content, tone and sensitivity to what is important to your consumers, we customize an ongoing communication campaign integrating email, mail, calls and social media. As we gain trust, we influence purchase decisions and incremental sales that yield a profitable program ROI.

Customized Communication Campaigns

Leveraging the data with the right balance of timing, content, tone and sensitivity to what is important to your consumers, we customize an ongoing communication campaign integrating email, mail, calls and social media. As we gain trust, we influence purchase decisions and incremental sales that yield a profitable program ROI.